START! The red lights go out on the new year’s starting grid. We’re off again. This time, as before, with a load of new perspectives, expectations, intentions and hopes. Just like in a race, where there will be no winners or losers. The only real, healthy and genuine challenge is the one with ourselves. Where we decide to put the finishing line is up to us. The road towards our destination hasn’t been traced yet. It doesn’t exist.
We are free to choose and build our own goals with a sense of freedom and conscious optimism, which together are the best fuel. Put in commonly spoken metaphors, these are the premises upon which we would like to wish you and us all a great journey through the year 2023. Here at Fuel we have already put our minds and bodies at work on new projects, as well as the classics which by now distinguish us.
So Leave the main road: build your own path. By setting ourselves objectives which will feel gratifying to us as human beings, by giving up habits which we aren’t happy about, or by setting new, better routines… and, of course, finding the time to enjoy getting lost when riding carefree on your motorbike. Better still if in good company! May each of you give these words the meaning which best suits you, which is closer to you. May you all use this message like a glove which fits your individual reality perfectly. This intends to be an open letter to everyone: it has no specific recipient, but carries the awareness that whoever is reading shares at least part of our spirit with us.
This is what bonds us to a common trajectory. So, once more, sincere wishes for this new year. To all of you, to all of us, enjoy the road!